A personal guarantee is a legal mechanism to make one person personally liable for a debt that otherwise isn't theirs. For example, when I was in college, my first landlord asked for a parent to …
Get That Money Upfront
Getting your money upfront when you're running a business is almost always the best strategy. We're going to explore the many reasons why. Cover COGS Firstly, if you get paid up front, you can …
The Most Important Trait of Business Owners
I've worked with hundreds of business owners and I can tell you the number one trait that determines success or failure is persistence. Persistence Trait Defined In this case, persistence is the …
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What is a Customer?
A customer is what you need if you run a business. Duh. I could probably end the article right there, but why not beat a dead horse and get those 500 words? There are two main types of customers: …
New Year, New You?
It's a new year, so that means it is time to completely change everything right? Let's talk about the art of the pivot. I've seen a lot of business owners come back from holiday breaks with huge …
Apex Rule of Being a Solopreneur
If you're a solopreneur, there are a lot of rules, written and unwritten, you must follow to be successful. The highest among them all is the rule to be sincere. I call it the Apex Rule because it …