A sales funnel is an illustration for how sales and marketing should be setup. At the top of your funnel you have all of your marketing campaigns and strategies. Potential customers then work their …
Scheduling Posts is a Must
If you do any sort of content marketing or social media marketing, scheduling posts is a must. I do both of these things, but primarily the content marketing. Scheduling posts ahead of time allows me …
Content Marketing for Business Owners
First off, what the heck is content marketing? Content marketing is the type of "pull marketing" where you create useful content and that draws in potential customers. In most cases, that includes …
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What is Marketing?
What is Marketing may seem like a super broad unnecessary article. You might be right, but I hope I've touched on some practical advice here. What is Marketing Broadly? Experts in the field may …
What is Pull Marketing?
Pull marketing is the act of encouraging customers to purchase your product or service through indirect means. This is the opposite of push marketing. However, the push-pull metric is a …