Mutual introductions are worth their weight in gold! In this article, I’m going to explain why.
What is a Mutual Introduction?
A mutual introduction is the process of connecting two people in your network together because you think it would be mutually beneficial for both parties. For example, HVAC technicians and electricians often refer business back and forth. Therefore, it would be good for both of them if you made that introduction.
This is different from a referral where one party is looking to hire the other. These are also very valuable, but you’ll see why mutual introductions are an invaluable aspect of networking.
Getting Mutual Introductions
When you receive an introduction, you get a little bit of the trust factor shared with you. For example, if Angie introduces Bill to you, Bill will already have a little trust for you if he trusts Angie. In my network, there are several people who I trust above any others. That’s because they’ve made some excellent introductions over the years and I know they’re always trying to help.
On the other hand, there are a few people whose introductions are my last priority. One of these people keeps sending me anything related to law, which is problematic when someone is calling me from jail and I have no idea how to handle that. Normally, I’d say this was a failure on my part explaining what I do, but in this particular case, I’ve told her enough times that it is not worth my continued effort.
Giving to Get
The Golden Rule of networking is “giving to get.” This basically means you get more from your network if you set out to help others first. You’ll build strong long-lasting relationships.
One of my favorite ways to give to others is through these mutual introductions. It’s a super easy way to reconnect with a person in your network and build that relationship.
Much like putting your money in a high yield savings account, using mutual introductions to grow your network has a compounding effect. Once you have a more established network, this is the way you grow because you’ll meet people who more directly fit who you’re looking to meet. Instead of going out and meeting people one at a time, you’ll have hundreds of people keeping their eyes out for someone who you may want to meet.
That’s the real power of networking!